When I was invited to a Bose press event this week, seeing a new model Bose Noise Reduction Headphone wouldn't be out of the ordinary. But their new Bose 700 Noise Reduction Wireless Headphones add an exclusive innovation no one has done before. The Bose 700 uses 8 digital signal processing microphones, and up to four of them work to isolate a user’s voice from unwanted background sounds. This makes for dramatically clearer calls to home and work, and solid accuracy from your favourite VPA; Siri, Alexia and Google Assistant. Siri for iOS is easily accessible, the Google Assistant and Amazon Alexa are both built-in — and Alexa is just a wake word away. To demonstrate this new technology we got to hear a conversion both with and without the 700 technology when we called a Bose representative at an actual Starbucks. He was across the street from the hotel where the event was and we could see him when he waved from within the Starbucks. The Bose 700 has 11 degrees of adjustable noise cancellation. You can also have silence or with the flip of a switch, let you hear yourself and others in the room over a much quieter background. So you don't have to hunt for volume control, slide your finger up or down to adjust the volume on the right ear cup. Tap to take calls or hang up. Their top of the line Bose Quiet Comfort 35 II will still in the line at $350, and the new Bose Wireless noise-cancelling 700 headphones will be $399.99 available June 30th.
Short Bose Promo Video: (no sound) https://youtu.be/ViYhiQ3qpqc (I added the photos of the Bose 700 at the end.)