Mike watches YouTube off his laptop and he keeps getting popups requiring him to log into his Google account to watch videos. What gives? Leo says that Google is starting to get restrictive on some content, and it may be that you have to log into YouTube in order to view sensitive or explicit videos. That doesn't mean anything other than topics that aren't advertiser-friendly. Leo also says it enables Google to collect data on you, so they can monetize it. Get ready, that's the future.