This week's gadget is from MEEM and it's a fresh new take on smartphone back up. It's a phone charger cable that automatically backs up personal data on a smartphone to the cable. It does that every time the phone is charged. With people using phones more and more for high quality photos and video and quick text communications, a phone’s storage fills up quickly with precious content and the more personal information stored, the higher the anxiety of losing or having that data stolen is. With MEEM, backing up your smartphone is a simple solution that fits into a daily routine. Just plug in your MEEM (either for an Android or iPhone device), choose and confirm a four-digit PIN and back up of your personal data starts immediately. MEEM keeps personal data safe in your hands, under your physical control, and inaccessible to anyone else. MEEM is available to purchase in the UK, Europe and North America direct through the manufacturer or on Amazon. Prices start at $59.99 for the 32GB and goes up to 128GB. Price will depend on if it's for iOS or Android and the amount of memory inside.