Pew Research Center on Internet and Technology did a study on social media and the stats for early 2018 were surprising. 78% of 18-24 year olds use Snapchat, and most of them visit the platform many times a day. 71% of 18-24 year olds also use Instagram, and only 45% Twitter. Roughly 2/3rds of US adults say they use Facebook, and 3/4 of that number on a daily basis. Facebook is easily used by the majority of Americans every single day. YouTube's numbers were even higher. 73% of adults say they use YouTube.
The New York Times recently ran a story about a company that's been selling fake social media accounts to celebrities and businesses. It's called Devumi, and it has millions of fake Twitter accounts. Some of them are based on stolen social identities. They may have pictures, backgrounds, and bios that are real but are part of a fake account that is then sold off. This is very widespread because in Hollywood, the amount of money actors make in a movie is often tied to the number of followers they have. This is what happens when follower counts are an important measure of success.
Jimmy's friend is trying to help her regain her deceased son's Instagram account that was disabled for inactivity. Leo says that another avenue to try is Facebook since they own Instagram. They have a memorial site feature for accounts whose owners are now deceased. Jimmy can try going through them to see if they can be converted as well.
According to a new study, social media is making us miserable as we compare our lives to those posting online. Leo suggests trying to search the beginning of a phrase in Google, such as "I always," and Google will finish the phrase using search data from other people. You'll immediately find out that everyone else's lives are not as glamorous as they seem on social media.
Facebook and Oculus had their big confab this week and they're focusing on Augmented Reality, which will bring virtual elements into the real world through a headset that shows you the real world, with virtual elements overlaid on it. Leo says that Facebook is looking to that because they are aware that everyone is getting into VR and they are worried about losing their edge in the genre. So look for Facebook to add AR to Oculus VR. Facebook is also going to add vanishing messages to Instagram in an effort to bury Snapchat since they couldn't buy them.
Facebook changed its feed from a chronological order to an algortihm a few years back. Members didn't like it, but they've gotten used to it. Now they're doing the same with Instagram and again, and users are up in arms.
Read more at TheVerge.com
Anne created an app called ZOOM ZOOM ZOOM, a camera app for Android that zooms in various pictures automatically. It can be preset or the user can just manually do it. She wants to create a website that users of the app can upload and showcase their images, like Instagram. Can SquareSpace do that? Leo says that's probably outside of SquareSpace. In fact, it's just as complicated, if not more so, than creating the app itself. Having a community is a challenge, much like gardening and weeds. She'll have to moderate it full time.
No one really knows how much money the biggest stars are making on YouTube, but SocialBlade.com uses lots of stats to estimate the amount. It ranks users based on a variety of criteria, and gives them a letter grade. The site also shows you the users filtered by 'Most Subscribed' and 'Most viewed.'
Sam wants to know if he has to be on all social media sites or just a select few, and what are the best sites to be on? Leo says he'll want to go where his customers are, but at the very least, he should have a brochure website to drive his customers to. Leo also has different feeds for his content, for his show, and his links. But that takes some juggling.
Josh wants to create an online photosite on Instagram and other avenues, but how does he do that and pay the rent? Leo says he'll have to focus on building his audience and the money will come. He should build the community first. Figure out what he loves doing and base it on that. What he is passionate about is the best place to start. Since Josh has over a half million followers on Instagram, that's a heck of a place to build on.