Instagram

Celebrities Are Paying for Fake Social Media Followers

Episode 1458

Social Media

The New York Times recently ran a story about a company that's been selling fake social media accounts to celebrities and businesses. It's called Devumi, and it has millions of fake Twitter accounts. Some of them are based on stolen social identities. They may have pictures, backgrounds, and bios that are real but are part of a fake account that is then sold off. This is very widespread because in Hollywood, the amount of money actors make in a movie is often tied to the number of followers they have. This is what happens when follower counts are an important measure of success.

New Study Finds Social Media Is Making Us Miserable

Episode 1387

Facebook

According to a new study, social media is making us miserable as we compare our lives to those posting online. Leo suggests trying to search the beginning of a phrase in Google, such as "I always," and Google will finish the phrase using search data from other people. You'll immediately find out that everyone else's lives are not as glamorous as they seem on social media.

Augmented Reality May Be Bigger than Virtual Reality

Episode 1382

Mark Zuckerberg at Facebook F8 Conference

Facebook and Oculus had their big confab this week and they're focusing on Augmented Reality, which will bring virtual elements into the real world through a headset that shows you the real world, with virtual elements overlaid on it. Leo says that Facebook is looking to that because they are aware that everyone is getting into VR and they are worried about losing their edge in the genre. So look for Facebook to add AR to Oculus VR. Facebook is also going to add vanishing messages to Instagram in an effort to bury Snapchat since they couldn't buy them.

How can I create a social media site for photography?

Episode 1204

Anne from Redmond, OR
Zoom Zoom Zoom

Anne created an app called ZOOM ZOOM ZOOM, a camera app for Android that zooms in various pictures automatically. It can be preset or the user can just manually do it. She wants to create a website that users of the app can upload and showcase their images, like Instagram. Can SquareSpace do that? Leo says that's probably outside of SquareSpace. In fact, it's just as complicated, if not more so, than creating the app itself. Having a community is a challenge, much like gardening and weeds. She'll have to moderate it full time.

What are the best social media sites to be on?

Sam from New York, NY

Episode 1087

Sam wants to know if he has to be on all social media sites or just a select few, and what are the best sites to be on? Leo says he'll want to go where his customers are, but at the very least, he should have a brochure website to drive his customers to. Leo also has different feeds for his content, for his show, and his links. But that takes some juggling.

How can I monetize my site?

Josh from Atlanta, GA

Episode 1075

Josh wants to create an online photosite on Instagram and other avenues, but how does he do that and pay the rent? Leo says he'll have to focus on building his audience and the money will come. He should build the community first. Figure out what he loves doing and base it on that. What he is passionate about is the best place to start. Since Josh has over a half million followers on Instagram, that's a heck of a place to build on.

Johnny Jet

Episode 1057

Johnny Jet's wife gave him some Stickygrams, which are refrigerator magnets with his instagram photo on them. $14.95 for a sheet of 9 with free worldwide shipping. Leo says they're fantastic, but Johnny should try "Boomf," which are instagram pictures printed on marshmallows! Also, at the Olympics, the Canadian Olympic team has a special refrigerator filled with Molson beer that will only open if you scan your Canadian passport! Leo says that's genius marketing.