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Facebook Security Officer Says Security Is Hard, Especially for Ads

Episode 1429

Silhouette in front of Facebook on PC

Facebook's top security officer says that it's really hard to keep bad guys off their site. Testifying before Congress, he said that buying so-called dark ads is hard to stop. Leo says that's because they're willing to pay for it. Leo adds that Facebook really needs to do eliminate dark ads completely and have every ad be seen in the light of day so we know who's buying the ads. But Facebook doesn't want to do that.

Should I use Google Adwords or Facebook Ads?

Episode 1344

Robert from New Orleans, LA
Facebook Logo

Robert has been using Google Adwords and Facebook Ads to contact his clients and find new customers, but it's a very expensive way to do it for a seasonal business. He wants to choose one or the other. Leo says Facebook ads are the better of the two, but he'll need to use it effectively. Facebook knows more about its members than anyone, but he needs an expert who can make the most of that. He'll have to think about his business in a way that leverages these new tools and there are ways to do it.

Why does my mobile phone have ads?

Episode 1332

Rob from Long Beach, CA
Moto G from Amazon

Rob bought a Motorola Moto G and every time he turns it back on, he gets a ton of ads from Sprint. Leo says that it could be Sprint that's doing it, but they say it's an app virus. Leo says that Amazon sells subsidized devices which would give him Amazon ads. So if Rob bought it from Amazon, he'll get lock screen offers and ads. That doesn't mean he's stuck, though. He can root the phone and put another ROM on it.

Why do I get popups when using Wi-Fi at Burger King?

Susie from West Covina, CA

Episode 1174

Susie was at Burger King, using their Wi-Fi and she started to get pop up ads. Leo says that Burger King is offering free Wi-Fi and they're paying for it by intercepting customer traffic and inserting ads. And that's troubling. Lenovo did something similar on their consumer computers with Superfish. The good news is, they aren't modifying the computer, they're just modifying the traffic. The good news is, there's probably a McDonalds or a Starbucks just down the street that aren't doing this. Choice solves problems like this.

Will we start getting location based text message ads like China is doing?

Episode 1131

Alan from Chatsworth, CA
China

Alan went to China and wanted to report his experience getting by the great Firewall of China. He used alternate ports with remote desktop and TeamViewer to skirt China's blocking restrictions, and it worked great. Leo says it sounds like China just blocked standard ports used for RDP and not something more sophisticated like Deep Packet Inspection. He was able to use Google and Facebook through his T-Mobile Smartphone. It was a little slow, granted, because it uses a slower EDGE connection for free digital roaming.

Is Google reading my email?

Richard from Oxnard, CA

Episode 1012

Richard is concerned that Google will read his email and use his activity for advertising. Leo says that Google only has computers read email, and it does this to filter spam. No human is reading through emails.

The clause that Google will use his activity to advertise means that Google will search his email for keywords, like it does spam filtering, and will customize ads on his page based on that activity. So it's for stuff he could use. It's important to note that nearly every other ISP and service does this as well. And he's getting gmail for free.

How can I make my email truly private?

Pat from Malibu, CA

Episode 991

Pat has a Hotmail account and she's concerned that Microsoft is moving her to Outlook.com. What concerns her is that everywhere she goes online, they know her email address and they put ads in her email. Leo says that's the curse of a free email account. So Pat will have to pay for email to avoid that. What about anti spam utilities? Leo says that also will scan her email for key words to block certain messages. Pat shouldn't fear that someone is reading her mail. The NSA is reading all of our mail anyway. It's all done electronically.