Use of ad blockers is on the rise, lending many who rely on browser ads to complain. And it raises the question ... who owns your browser and the media that comes to you? Leo says he understands while viewers want to avoid ads they don't care about while surfing, but as someone who makes a living by providing ad supported content, he is also understanding on of the impact of blocking the ads, it costs him money. It's a fine line to tow. Should users be allowed to block ads? Some believe they shouldn't.
Michael uses the Safari browser, but it slows to a crawl and the pages time out. Leo says that if he uses a five year old computer, modern sites are going to be a challenge. One thing could be to use a different browser. Michael could download Chrome and see if he has the same problem. If he doesn't, then he'll know the problem is Safari. If the problem persists, then he can look at his connection. Leo also suggests trying an ad blocker to eliminate ads from loading. That'll make it easier. He should also check that Safari is up to date. He may need to update OS X to do that.
Kenny wants to know what the best ad blocker is for the iPhone. Leo says that there are two out there he uses including Crystal and 1Blocker. Crystal is easy to use, while 1Blocker has more features. Leo suggests installing both, and just switch one off while he's trying the other and see which one he likes best.
iOS Developer Marco Arment has pulled his app "Peace" from the App Store just three days after its release. The app instantly became the most successful ad blocker in the store, and he claims it "didn't feel right" because of the implications it has for those that depend on advertising.
Read more at marco.org.
Apple's iOS 9 update now makes it possible to install an ad blocker. This isn't system wide, and will not block ads within apps. It's just for the browser. To do this, you'll have to download one of several ad blocker apps that are available in the App Store. Leo uses Crystal. Then you'll see in the settings that you'll be able to enable it.
Les thinks that website advertising is coming to an end. Google is taking more of the pie and ad revenue isn't really there anymore because AdSense has changed. He isn't really sure how that is changing, but he needs alternatives to raise more revenue from his website. Leo says one of the reasons that ad revenue is dropping is because usage of AdBlockers is exploding. People don't want ads on their surfing experience because they believe they're being tracked and they don't like the fact that it slows down loading times. It also goes against mobile bandwidth caps.