Media

DW wants to get a sponsor for his podcast, Headline Minute with DW. He's hit a plateau on downloads and wants to expand his reach, and he thinks a good sponsor can do that. Leo says that podcast advertising is a very hard thing to do. Leo didn't even try for over a year. Leo then charged about $70 per thousand listeners, and he really needs an agency to do it for him.

Richard bought a new DVD. And he can't play it. It's "dead." Leo says that it may not be dead, it may be region encoded. If there's a different region encoding for a different market, it won't play in your DVD player. Even if it played once before, it could have become region locked after that. The next thing to check is if it's PAL instead of NTSB. If that's the case, it won't play either. 

Mike resurrected an old computer to look through some old floppies, but they're password protected and he can't remember the password. Leo says that if Mike can figure out how he password protected it, that could give him a clue. But floppy disks weren't normally password protected. So it's an odd thing for a password pop up to happen. It may be possible to examine the disk using a Linux computer. That could lead to being able to read it. But not for very much longer, as Linux will not support floppies moving forward.

Ted has a business and plays a pandora in the background. Is he breaking the law? Leo says that technically, you need a license fee to play music in your business. ASCAP/BMI has secret shoppers that go around looking for this kind of thing and then sends businesses letters letting them know you're in violation and have to buy a license. Google ASCAP BMI, you'll find a page on what to do in order to play music. The fee is about $250 a year. There is a service called MUZAK that does just that. They handle all that, but you pay for the service. Also, check out SoundTrackYourBrand.com.