Yelp

Yelp Sacrifices Credibility by Eliminating Negative Reviews for Advertising

Yelp

Episode 1116

Yelp has won the right in court to eliminate negative reviews from businesses that choose to advertise there. Leo says that by doing this, Yelp has sold out and sacrificed its credibility as a reliable review site.

Leo says that free and open reviews are vital in order to make an educated decision on where a customer will do business. Yelp has a higher responsibility to its users to make its reviews accurate and clean, rather than to shareholders. But now Yelp has permission to extort companies to get rid of negative reviews.