Myrna replaced her motherboard a few months ago and now it's dead. Dell says it's out of warranty (90 days only), so she wants a local repair facility to deal with it. Leo suggests going to Yelp in her area to look at reviews.
Yelp has won the right in court to eliminate negative reviews from businesses that choose to advertise there. Leo says that by doing this, Yelp has sold out and sacrificed its credibility as a reliable review site.
Leo says that free and open reviews are vital in order to make an educated decision on where a customer will do business. Yelp has a higher responsibility to its users to make its reviews accurate and clean, rather than to shareholders. But now Yelp has permission to extort companies to get rid of negative reviews.
First and foremost, he should have a website for his business. Once that is done, it's a great idea to create a Facebook page for his business and get people to 'like' it. It's a powerful marketing tool, along with Twitter, Yelp, and other similar services.