Cheryl wants to know how to use social media to reach the most people. Leo says that most social media is set up that most won't hear her unless they follow her. So she'll have to build an audience. She can't expect to be heard by the masses automatically -- she'll have to generate interest. Leo says that a blog or a podcast are good options so she can own a place on the net and get her message out. Then she can use social media as an offshoot of that.
Sam wants to know if he has to be on all social media sites or just a select few, and what are the best sites to be on? Leo says he'll want to go where his customers are, but at the very least, he should have a brochure website to drive his customers to. Leo also has different feeds for his content, for his show, and his links. But that takes some juggling.
Jay is having trouble with the design of his Twitter account. Leo says that Jay is using the new Twitter interface that's being gradually rolled out, and it looks more like Facebook. If he doesn't like it, he could still use a third party twitter client. Leo likes Tweetbot.
David would like to use a URL shortener when he tweets. How can he do that? Leo says that Twitter usually does it automatically. But if not, Leo advises using Bit.ly. Then he can input the URL and add it. He can also customize it.
However, the disadvantage is that it's not apparent where the link leads to, which can be risky.
Daniel has so many social media outlets for his business, and it's becoming a full-time job managing all of it. Leo says that if he has a business, he should at least have a web page, and a presence on Facebook and Twitter. Pinterest is good for selling goods. Google Plus is good, but it's not widespread at all. Twitter is great for communicating with customers, though. LinkedIn is good for finding employees. But at the end of the day, it's best to just keep it simple. YouTube is great for video, but he's better off driving people to his own webpage.
Courtney Love, the widow of Kurt Cobain, won the first ever Twitter defamation case. Love had been suing Cobain's estate, became disillusioned with her attorney, and tweeted that her attorney had been paid off by the estate. The attorney then sued Courtney Love for defamation, and won the case.
Courtney Love Wins Twitter Defamation Case (Huffington Post)…
Johnny is growing a mustache for Movember, a cause to raise awareness for men's health issues. He also wants to let people know of a United deal from LA - Syndey for $780. There's also a trip to India for $150. Check out Johnny's Twitter account for the deals. Often they are computer errors that they will honor if you buy in.
Robert wants to install the Facebook and Twitter apps, but he's worried about the apps having access to his address book. Leo says it's best to just say no to that. The apps should ask beforehand, so he should take his time when he installs, and just say no. Twitter does it different on Android, though. It makes him think the contacts are on Twitter by having a check beside all his addressees. And that can be embarrassing when Twitter is harassing them with emails. That's what happened to Leo.