A new round of "Adpocalypse" is happening, as Unilever, Verizon, Coke and others are pulling advertising from Facebook and all other social media because the platforms aren't doing a good job of policing "hate speech."
Twitter announced this week that their employees can work from home and don't ever have to come back to the office. Leo says that this could be a new emerging trend, where companies allow ther employees to telecommute. The result could also be that people will be able to live where they can afford, rather than living in expensive areas. But it may also mean that companies will pay their employees less if they live in cheaper areas. But companies are also battling for the best talent, by offering amenities. Working from home will be part of that.
Brian bought a bar and it has a Facebook page. The page says the business is closed, but he would like to delete the page. But he can't. Leo says that's because Brian isn't a member of Facebook and doesn't control that page. Leo says it may take some persistence, log into Facebook for Business and go to their help page, requesting to delete an expired business.
Tony has a podcast all about Jeeps. Leo says that the best way to be successful with a podcast is to go NARROW. A niche podcast will not only enable you to build an audience of like-minded listeners but also make it easier to get advertisers. He gets a decent number of downloads, but after nine years, it's not as good as he expected. How can he get the word out? Leo says that having an existing audience helps, but it can be very tough. There are 7,000 new podcasts every week, with about 20% out by the three episodes.
This week, documents were leaked from a former Cambridge Analytica employee that the company data-mined information from Facebook worldwide on an "industrial scale" to manipulate elections worldwide.
With what people are saying is the end of the decade (it isn't), there are stories coming out about technology over the decade. And one story talks about the most disappointing stories of the decade. Leo says that Social Media has been one of the most disappointing stories of the decade as it didn't really achieve the promise that it would bring us together. In reality, the old saying "familiarity breeds contempt" has been more likely. Social media has made us more fractured, as people tend just to read and embrace the things they agree with, or uniformity of thought.
This week, Senators sent a letter to Facebook telling them to respect user privacy, especially when they request not being tracked. Turns out, even if users opt-out of being tracked, Facebook has been doing it anyway. Leo says that while he chooses to opt-out of having his online activity tracked, he understands that Facebook is a free service and they do have to pay the bills with targeted ads. But shouldn't they respect when someone doesn't want to be included?
Mike recently self-published his first book. Now he needs help advertising it. Leo says that social media, Google, and Amazon are the three best places to advertise. But he also asks "where are your readers"? For that, Facebook and Google are the best to go for buying advertising. And the marketing is very narrowly focused, with small $100 buys. Leo recommends APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.
This week, at Oculus annual VR conference, Oculus announced a new virtual social network called Facebook Horizon, where you can join friends in a virtual room and hang out. It's like the infancy of Ready Player One. Leo says it makes sense now the way Facebook would spend $3.2 Billion for Oculus, now. They see the future. Here's what it will look like: