Social Media

How do I advertise my self published book?

How to Publish a Book by Guy Kawasaki

Episode 1631

Mike from Los Angeles, CA

Mike recently self-published his first book. Now he needs help advertising it. Leo says that social media, Google, and Amazon are the three best places to advertise. But he also asks "where are your readers"? For that, Facebook and Google are the best to go for buying advertising. And the marketing is very narrowly focused, with small $100 buys.  Leo recommends APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.

Oculus Announces VR Social Network

Facebook Horizon

Episode 1631

This week, at Oculus annual VR conference, Oculus announced a new virtual social network called Facebook Horizon, where you can join friends in a virtual room and hang out. It's like the infancy of Ready Player One. Leo says it makes sense now the way Facebook would spend $3.2 Billion for Oculus, now. They see the future. Here's what it will look like:

https://www.youtube.com/watch?time_continue=1&v=Is8eXZco46Q

How can I delete my Facebook account?

Facebook

Episode 1609

Ellie from Hawaii

Ellie would like to get rid of her account on Facebook. Completely. Leo says that you don't really have to do that unless you really want to. He suggests starting by taking the app off your phone. But thanks to the GDPR regulations from the EU, Facebook has made it easy. Go to deleteFacebook.com. It gives you a link directly to the Facebook delete page. Facebook will first deactivate your account for a month. After that, it will be permanently deleted. If you visit Facebook once during that time, it will assume you don't want to delete your account.

Facebook makes a profit on a record $5 Billion Fine by the FTC

Facebook

Episode 1609

After agreeing to a consent decree to protect user privacy in 2011, Facebook has been fined $5 billion for failing to obey the decree. It's the largest fine in the history of the Federal Trade Commission, but it didn't really hurt Facebook, as the stock market rewarded the social media company with a $6 billion stock bump.  This leaves Leo to wonder if you can really fine Facebook enough to make it hurt and if the only way to punish the social media giant is to stop using it.

Twitter Will Put Select Questionable Tweets Behind a Wall

Twitter

Episode 1604

When political figures make questionable or controversial quotes that may violate Twitter's Terms of Service, the social media company will put them behind a "grey wall" with the note that the post violated their abuse rules. Leaving the reader the option to read it or not. Leo says it'll be interesting to see how this will be received or if it will just add to the problem.

Facebook launches Libra Coin Crypto Currency and Everyone hates it

Libra 

Episode 1602

Facebook has launched Libra Coin, and already many countries have banned its use. The US will investigate Facebook over it, and banks will refuse to accept it. But companies like MasterCard, Paypal (of course) and others will be accepting it. Leo says that if governments hate it, it's a maybe a good thing. But only time will tell. The real problem is, Facebook wants to tie your account to your banking information, and even though Facebook says all transactions will be private, with Facebook's fantastic record of security and privacy, what could possibly go wrong?

Facebook to Announce Its Own Crypto Currency

Facebook

Episode 1601

Based on deals with Mastercard, Visa, Uber and others, Facebook is poised to launch their own cryptocurrency. But the Global Coin Consortium has bowed out. Leo says it should be nicknamed "Zuck Bucks," and the major problem is, that Facebook users will have to tie their bank accounts and other financial information to their Facebook account, and considering their security challenges, that's not going to end well.