Dennis has a website and he wants it to be high in the search rankings. How does he do it? Leo says to avoid search engine optimization services that promise high results. Leo says it's snake oil. Google has a site called Google Webmasters, which will teach him how to organically get high rankings through good content that is constantly fresh. He should be wary of anyone who promises too much. If they attempt to game the system, he could get delisted by Google. So he should start with Google Webmasters.
Stan is an author and he uses WordPress for his website. He has it as a forwarding address. Does that affect his search engine results? Leo says not really. the Google crawler follows links. So there's no worry there.
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Michael has a website and has learned that Google has changed the rules regarding SEO. Leo says that Google is always changing the rules in an effort to combat spam. Michael's analytics have dropped dramatically since then, though. Leo says that following the webmasters tools based on Google's analytics is really the best thing to do. Will using Java affect his SEO? Leo says no. Having an updated site map will improve his chances. Making his website "mobile responsive" will also be rewarded. Loading speeds are also key.
Michael has a home based business and would like to have his search results pop up higher. Will Search Engine Optimzation help? Leo says no -- it's snake oil. And it could cause Google to penalize him by downranking him or removing him from search entirely. SEOs overpromise and under deliver.
Leo recommends following Google's tutorials at google.com/webmaster, and he will learn everything he needs to know to get better search engine results.
Martin has a book on Amazon Kindle and wants to know how he can generate more traffic to it. Is there software that does that? Leo says that Google would let him buy search terms, or "adwords." He also should have an affiliate link for his book on his website. But he should beware as a self publisher of being lured in by SEO firms. Leo doesn't like SEO firms because they make snake oil claims about putting you number one in the search results. He should ask himself if he's never used what they are offering, would anyone else?
Clinton is a cable installer and he uses Squarespace to for his website. But he wants to know about search engine optimization (SEO). Leo says that there's a lot of "snake oil" out there from SEO gurus, and in some cases, it results in the pages getting delisted by Google.
Richard's website has fallen dramatically on Google's search results, and he's wondering why. Leo says that Google is always tweaking their search algorithm. In order to get a high Google ranking, he has to be linked by other pages that are higher on the list. That's what gives pages what Leo calls "Google Juice."
Leo says that SEO is snake oil, in his opinion, and it's a scam that is used to bilk people out of money. It even could get him delisted from Google, which means he may as well not exist. He could buy an adword from google and his result will show up at the top of the list, but it's not cheap. Google uses page rankings, and the only real way to get a successful return is to get other pages to link to you.
Search Engine Optimization (SEO) can be risky, because if he goes about it the wrong way, he could get banned by Google. There are, however, key things to do to improve his results. The first 1500 characters of his page should have everything about him. Read up on Google's document on SEO. There's also an article on BuzzFeed on Human Curation and SEO.