Michael has a website and has learned that Google has changed the rules regarding SEO. Leo says that Google is always changing the rules in an effort to combat spam. Michael's analytics have dropped dramatically since then, though. Leo says that following the webmasters tools based on Google's analytics is really the best thing to do. Will using Java affect his SEO? Leo says no. Having an updated site map will improve his chances. Making his website "mobile responsive" will also be rewarded. Loading speeds are also key.
Moira has been running Office on the Mac, but when she tries to search her contacts, she gets results that are unreadable. Microsoft suggested she index the contacts database, which she did, but it didn't help. They made her create a new user on the Mac, and that did work. Leo says that indicates a bad profile. It's a good way to troubleshoot, actually. It could be a bad index, though. It could be other software impacting it, like a plugin or add-on. Leo says to get rid of the Microsoft support folder, then backup her contacts and data, and uninstall everything.
Louis wants to know if there's a better way he can search his desktop for files other than Windows explorer. Leo says that back in the day, there were dozens, if not hundreds of shareware options. But they've all pretty much died away, as has shareware. One suggestion Leo has is to upload his documents to Google Docs, and then use Google to search through them.
Michael has a home based business and would like to have his search results pop up higher. Will Search Engine Optimzation help? Leo says no -- it's snake oil. And it could cause Google to penalize him by downranking him or removing him from search entirely. SEOs overpromise and under deliver.
Leo recommends following Google's tutorials at google.com/webmaster, and he will learn everything he needs to know to get better search engine results.
Clinton is a cable installer and he uses Squarespace to for his website. But he wants to know about search engine optimization (SEO). Leo says that there's a lot of "snake oil" out there from SEO gurus, and in some cases, it results in the pages getting delisted by Google.
If you want to get more information about a particular photo, you can actually use that picture as your Google search. Google calls this "Reverse Image Search," and it can turn up similar images, website addresses that contain the photo, information on who took the photo, and more. Of course, this will work best with photos of people or objects that are likely to show up elsewhere on the web.
Peter was looking for video codecs and he got bit by some malware called "Search Donkey." Leo says that even legitimate sites can get bit by malware. And places like CNet will install adware in their installer without really drawing attention to it. Leo says that the only difference between Malware and Adware is that Adware lets the user uninstall and technically gives an opt out on installation (if the user can find it).
Andre has a podcast based on DragonBall Z, but his podcast doesn't appear in the first few pages of the Google search results. Leo says that's because Andre's podcast is so new with only two episodes, and doesn't have the page rankings yet. That takes time and effort to get others to link to it. Andre will get ranked higher as higher ranked sites link to him. Andre shouldn't make inorganic links or artificial links, though. Google hates that and are very sensitive to people trying to game the system.
Red just bought a Synology NAS for the office. But now, the spotlight search on his Mac doesn't work. He has to enable and activate it through the terminal command, but even after that it takes forever to index. Leo says that NAS is network attached storage and it's great for backing up data. In Red's case, it's probably that the NAS uses a different file system than the Mac. And as such, Spotlight can't index it. While the NAS looks like a local drive, it isn't. It may also be how Red has mounted the NAS. He needs to use AFP, Apple's protocol.