Brian has a couple of friends that want to start a podcast. Leo says it's a great time to start one, and you can get started with just a smartphone thanks to Anchor.FM. There's also Twisted Wave, an app. In fact, a smartphone has everything you need to do a professional-sounding podcast. But if you want to expand, Leo says an Emotiv mic will plug into your phone and give you a little better audio. Anchor.FM can then be the publisher. They will also bring it up to iTunes and other podcasting aggregators. You also get a web page. And they don't charge you either.
Tony has a podcast all about Jeeps. Leo says that the best way to be successful with a podcast is to go NARROW. A niche podcast will not only enable you to build an audience of like-minded listeners but also make it easier to get advertisers. He gets a decent number of downloads, but after nine years, it's not as good as he expected. How can he get the word out? Leo says that having an existing audience helps, but it can be very tough. There are 7,000 new podcasts every week, with about 20% out by the three episodes.
Joe is a podcaster who is looking for a more reliable alternative to Skype for doing a podcast with multiple guests. Leo says he's tried just about everything, and Skype really is the best, mostly because of their audio codec, which minimizes latency and sounds really good. Having good bandwidth on both ends is key. Good mics also helps. And make sure that you do nothing else on that computer. Have a dedicated Skype computer for that purpose. Also, reboot your computer and turn everything off. Make sure no one in the house is using the Internet either.
Todd wants to know why Leo chose the Heil PR40. He's planning to do a podcast and wants the best mic he can get for the money. Leo says that Bob Heil is a legend in the music industry, having created the quadrophonic sound for the Who, and the Vocoder for Peter Frampton. Bob invented the Heil PR40 originally for HAM Radio, but it's gotten very popular with radio and podcasters. Leo likes how his voice sounds. The PR40 is also a dynamic mic; it doesn't need phantom power or requires isolation like a condenser mics.
Charlie says that his old iPhone 6S is losing battery life. Leo says that the phone is just plain old. The batteries of mobile phones usually handle about 500 complete charges. After that, they start to degrade quickly. Unfortunately, Apple's $39 battery replacement deal has passed, and as such, it'll cost over $100 to get it replaced.
He bought a battery from Amazon, but the phone says it charges less. Leo says he might've bought a counterfeit battery from Amazon. Go to Apple. Pay the $100 and let the genius replace it. It's worth it.
DW wants to get a sponsor for his podcast, Headline Minute with DW. He's hit a plateau on downloads and wants to expand his reach, and he thinks a good sponsor can do that. Leo says that podcast advertising is a very hard thing to do. Leo didn't even try for over a year. Leo then charged about $70 per thousand listeners, and he really needs an agency to do it for him.
Edward is getting into podcasting for his company. It'll be for internal distribution. Leo says that's a great idea. Any company that has a large workforce should have a podcast. What's the simplest way to do it? Leo says that the easiest way to start is with a phone. He can use the app Anchor.FM. A mobile device will have a pretty good mic built-in, but he could also get some additional hardware like the RODE Interview Kit. The Sound Devices USB Pre II is another good option. The real key though will be consistency. Do it every week.
Ed can also record via Skype.
This week, Leo attended a Podcast convention in Orlando, FL. There were 3,000 people in attendance, listening to Leo's presentation. Podcasting has become to popular that users are calling the market "peak podcast."
Rich wants to start a podcast for his Rabbi. How can he get started? Leo says that Anchor.FM is ideal. It has unlimited free hosting with a ton of great tools including music, calls, etc. He can even monetize it, and he can do it with a smartphone.
Svera is a podcaster and his current podcast host is shutting down and is offering no support to redirect his podcasts to another host. It took him five months to make a transition and it nearly killed his audience. Leo says that's why it's so important to keep control of all your domain names. Don't let your host control that, as when they go out of business, you lose your site. When you control your domain name, you can easily set up a redirect. Leo also suggests getting it up over to Anchor.FM.