DW wants to get a sponsor for his podcast, Headline Minute with DW. He's hit a plateau on downloads and wants to expand his reach, and he thinks a good sponsor can do that. Leo says that podcast advertising is a very hard thing to do. Leo didn't even try for over a year. Leo then charged about $70 per thousand listeners, and he really needs an agency to do it for him.
Edward is getting into podcasting for his company. It'll be for internal distribution. Leo says that's a great idea. Any company that has a large workforce should have a podcast. What's the simplest way to do it? Leo says that the easiest way to start is with a phone. He can use the app Anchor.FM. A mobile device will have a pretty good mic built-in, but he could also get some additional hardware like the RODE Interview Kit. The Sound Devices USB Pre II is another good option. The real key though will be consistency. Do it every week.
Ed can also record via Skype.
This week, Leo attended a Podcast convention in Orlando, FL. There were 3,000 people in attendance, listening to Leo's presentation. Podcasting has become to popular that users are calling the market "peak podcast."
Rich wants to start a podcast for his Rabbi. How can he get started? Leo says that Anchor.FM is ideal. It has unlimited free hosting with a ton of great tools including music, calls, etc. He can even monetize it, and he can do it with a smartphone.
Svera is a podcaster and his current podcast host is shutting down and is offering no support to redirect his podcasts to another host. It took him five months to make a transition and it nearly killed his audience. Leo says that's why it's so important to keep control of all your domain names. Don't let your host control that, as when they go out of business, you lose your site. When you control your domain name, you can easily set up a redirect. Leo also suggests getting it up over to Anchor.FM.
Trochelle wants to become a YouTuber. Can she make a living at it? What camera should she use? Leo says that 99% of people don't make a living at YouTube, and nobody really knows the formula in how to do it, other than content being king. You have to find a niche and offer consistent and high-quality content. But will it be enough to pay the bills? Well, that's the question. Pick something you're nutty passionate about and do that. The camera for getting started is the MEVO.
Shane wants to create podcasts while out in the field. Leo says that Zoom recorders are a great choice for that. They make some great recorders including the H1n and H4n. All are great for recording audio. But the best is the Behringer XAir 18 mixer. It works with an iPad that records all the tracks.
Micah is thinking about doing a video podcast and wants to know how to do that with his computer. Leo says it's probably better to just use his smartphone for the video. It's far easier and he can even live stream directly. The iPhone is really easy and he can even use iMovie or Clips to edit directly on the phone itself and then share it online.
Carl wants to start up a podcast running four different XLR mics through a mixer. He wants multiple channels for each one. Is the mixer what he needs? Leo says that while condenser mics are more accurate and hear everything, he really wants a coiled diaphragm mic, which doesn't pick up everything - just the voice. Leo uses a Heil PR-40. But for a budget, the Shure SM58 mic is very forgiving. Leo says for a mixer, the Behringer XR18 is great. He can control it from an iPad, it has great mic pre-amps, and is simply a good choice.
Mark does a podcast called PlotPoints and he's learned so much that he's teaching how to produce podcasts now. His frustration now is that he gets a lot of mic bleed in the audio. Leo says to make sure his microphones are directional, and not the omnidirectional condenser type. Many inexpensive mics have that problem.