Tony has a podcast all about Jeeps. Leo says that the best way to be successful with a podcast is to go NARROW. A niche podcast will not only enable you to build an audience of like-minded listeners but also make it easier to get advertisers. He gets a decent number of downloads, but after nine years, it's not as good as he expected. How can he get the word out? Leo says that having an existing audience helps, but it can be very tough. There are 7,000 new podcasts every week, with about 20% out by the three episodes.