Scott joins Leo to talk about whether NAB will end up being cancelled due to the Corona Virus Outbreak. Leo also wonders this will be the death knell for the conference model in general. Scott has already decided not to go to several conferences and events this year because it's unnecessary travel.
Fresh off the heals of Google canceling Google I/O due to the Corona Virus outbreak, the movie, music, and technology festival known as South by Southwest in Austin has been canceled. It's making Leo wonder if NAB is next.
Scott went to NAB this year, and there was a massive shift in the industry. No drones: VR was practically invisible: and Chinese manufacturers weren't there either. Also, Panasonic's broadcast stuff was shoved in a corner in favor of 8K cameras. Artificial intelligence was also huge.
Scott is back from NAB and he went early to attend the "Future of Cinema" conference. He saw a film by Ang Lee that was shot in native 3D on a pair of Sony F65 Cinema Cameras at 120fps. 5 times more than standard 24p. Scott says that for showcasing the film in conventional theaters at 120 fps, they will have to project it in 2K. Some say it looks like video, not a movie. But Scott says that's because we're so used to the way it's looked for the last 100 years. Now that we have better technology, we should keep moving forward. And theaters can always down shift the frame rate.
Scott returns from NAB this week, after spending a week walking the halls and seeing the latest in broadcast and film technology. Leo says that it's become more and more about that, rather than the inside technology of engineers. There's a lot more focus on streaming media. Scott agrees, and says that TWiT is ahead of that curve, blazing the trail. Scott says he likes to go to NAB because seeing what broadcasters are working on points the way to what consumers will go with. And 4K was everywhere.
Scott is back from NAB in Las Vegas, where he says the show has become more for content creators and not just for broadcasters. GoPro had a huge presence there, as did Blackmagic, Canon, Panasonic, JVC, and Sony, which all had broadcast quality consumer cameras. Scott likes that the technology he sees there ends up trickling down to the consumer market.
Scott is heading to NAB this week to see what the professionals are doing with 4K. Scott is interested because it will largely impact the standards of ultra high definition moving forward, and that will greatly drive the consumer market. But how will content be graded by pros to take advantage of the new standard? That hasn't been determined yet and Scott will see where it's going at NAB. There's also trends in high dynamic range and color gamut, which are going to provide a broader range of colors with ultra high definition.