In a marathon two and a half product reveal event, Apple announced a new OS for the Apple Watch, a pair of new iPhones - dubbed the iPhone 6S and 6S+, the iPad Pro, and the new AppleTV. Leo says that. Leo says that the iPhone's new camera looks impressive, but Apple's new 3D Touch feature looks good too. There's three levels of touch that gives different menus and features. The new iPad Pro, however, proves that Apple's tablet has moved from a content consumption device to a bonafide productivity tool.
Apple has sent out invitations to their annual fall iPhone event. Siri even has a "hint" about it if you ask her, but don't expect any real information from it. It's more of a fun little coy game. The September event is being held at the Campbell Center in San Francisco, a massive 7,000 seat auditorium, which Leo says has removable seats, so it's likely there will be a lot of product demos going on. He also wonders if Apple product announcements are becoming a bit ho-hum, expecting just the next thing. The magic just isn't really there anymore, it's just another electronic.