Michele is about to launch a startup, and she has a website for it, but she found out that her website has been copied from another company. What can she do? Leo says that unfortunately, that kind of stealing can't really be prevented. She does have intellectual property copyright and it would help to have that expression on the website to spell it out. But the bottom line is it is difficult to prevent. She could write a cease and desist, but it's kinda like "wack a mole." Shut one down, and another pops up. If they're a well-known company, she can shame them or threaten to sue.
Louis is concerned that John Deere has taken the attitude that farmers don't really own the tractors they buy, and as such, they refuse to provide support to repair the software that drives the tractor. Because computer code snakes through the DNA of modern tractors, farmers receive “an implied license for the life of the vehicle to operate the vehicle” but do not own it.