Will iTunes offer High Resolution Audio?

Episode 1397
Max fromMike likes MQA high resolution audio, and he wants to know if Apple has any plans to make MQA music available on iTunes. Jason says that MQA is the latest in compression technology that seeks to improve the audio quality over mp3 or AAC, but still keep the file size manageable. Apple hasn't really talked about their plans for MQA, which is an outside standard. But he says that Apple's branding is all about improving quality and MQA is having trouble getting market share.