Clinton is a cable installer and he uses Squarespace to for his website. But he wants to know about search engine optimization (SEO). Leo says that there's a lot of "snake oil" out there from SEO gurus, and in some cases, it results in the pages getting delisted by Google.
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Richard's website has fallen dramatically on Google's search results, and he's wondering why. Leo says that Google is always tweaking their search algorithm. In order to get a high Google ranking, he has to be linked by other pages that are higher on the list. That's what gives pages what Leo calls "Google Juice."