Joe got an email from Facebook saying his password has been changed. He changed it and turned on 2-factor authentication, but the password keeps getting changed back. Leo says that's a scary thought and he probably got bit by a phishing scam and that Facebook didn't send him an email at all. Leo says if it was legit, the first thing the hacker would do is change the email notification.
A new round of "Adpocalypse" is happening, as Unilever, Verizon, Coke and others are pulling advertising from Facebook and all other social media because the platforms aren't doing a good job of policing "hate speech."
Jason wants to know if the Facebook Portal is safe to use for Grandma keeping in touch with family. Leo says that the Portal is very easy to use and comes in three models. It's also really easy to make calls. You just say "call [name]," and it calls. It will also zoom in on the speaker and follow them as they move around. Great for talking to grandkids. And if everyone is on Facebook anyway, it's a great way to keep in touch.
Brian bought a bar and it has a Facebook page. The page says the business is closed, but he would like to delete the page. But he can't. Leo says that's because Brian isn't a member of Facebook and doesn't control that page. Leo says it may take some persistence, log into Facebook for Business and go to their help page, requesting to delete an expired business.
This week, documents were leaked from a former Cambridge Analytica employee that the company data-mined information from Facebook worldwide on an "industrial scale" to manipulate elections worldwide.
This week, Senators sent a letter to Facebook telling them to respect user privacy, especially when they request not being tracked. Turns out, even if users opt-out of being tracked, Facebook has been doing it anyway. Leo says that while he chooses to opt-out of having his online activity tracked, he understands that Facebook is a free service and they do have to pay the bills with targeted ads. But shouldn't they respect when someone doesn't want to be included?
Mike recently self-published his first book. Now he needs help advertising it. Leo says that social media, Google, and Amazon are the three best places to advertise. But he also asks "where are your readers"? For that, Facebook and Google are the best to go for buying advertising. And the marketing is very narrowly focused, with small $100 buys. Leo recommends APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.
This week, at Oculus annual VR conference, Oculus announced a new virtual social network called Facebook Horizon, where you can join friends in a virtual room and hang out. It's like the infancy of Ready Player One. Leo says it makes sense now the way Facebook would spend $3.2 Billion for Oculus, now. They see the future. Here's what it will look like:
George is having issues with his phone screen going black when he opens his Facebook app. What gives? Leo says that the Facebook app is crashing and closes out when the screen goes to black. If you delete it and reinstall it, that should solve the problem.