The Exploding Kittens card game was created by Matthew Inman, the mind behind The Oatmeal, Elan Lee of Microsoft's Xbox team, and Shane Small, Xbox and Marvel game designer. The Kickstarter campaign started January 19 with an initial funding goal of $10,000. They reached that goal within 20 minutes, and reached $100,000 within an hour. It attracted 120,000 backers who have now in total contributed more than $5 million. The game has been described as a "kitten powered version of Russian Roulette."