Facing a downward trend in the last few years, 2020 brought a surge of audio and eBooks as people looked for ways to pass the time during the Pandemic. The result was a 17% increase in sales. Leo also says it could signal a seed change back to people reading.
During a four hour stream for its annual Investor Day, the Walt Disney Company executives previewed their slate of new content for Star Wars, Marvel, Disney, and National Geographic. Leo says the huge takeaway here is that Disney's upcoming slate is 80% streaming content. That's huge.
A few days later, it was reported that Disney+ streaming service will be raising its rates in 2021.
Disney has announced that Frozen 2 will be available on Disney+ three months early so that fans who are "self-quarantining," can enjoy the film sooner. Leo says that's good, free publicity.
Scott joins Leo to talk about content creator intent vs. consumer choice. Netflix is doing a trial run on playing back movies at up twice the normal speed. Leo says that Lisa listens to books at that speed. She gets more read that way.
But Scott says that directors are really up in arms over it, saying it alters the creative intent of the movie. It works in audio, because of pitch shifting. But for Video, well Leo says it makes the actors look like the Keystone cops.
Disney+ launches November 12th, for $6.99 a month. This will include more than 25 original series and 10 original films, plus the entire Disney catalogue of 7500 TV episodes and 2500 films, content from National Geographic, Pixar, Marvel, Lucasfilm, Fox, ESPN, and more. Rich adds that Disney will also probably offer a bundled deal with HULU, which offers LiveTV as well.
Rich says that by comparison, that will put tremendous pressure on Apple and Netflix who are charging more.