commercials

Can TVs Automatically Adjust Sound During Commercials?

FCC

Episode 1665

Rich from Poway, CA

Rich wants to know if there's an app that can automatically adjust his commercial volume on his TV. They get louder than regular programming. Leo says that the FCC has required the volume being the same, but due to volume compression, it can sound louder than it actually is. A lot of AV receivers and TVs have an average sound feature that will adjust it. 

Dickie D also shows off the "Shut the F up" Smash TV Mute Button, which will mute the TV during commercials with a quick smash.

Why do ads use the 'Alexa' trigger word?

Amazon Echo

Episode 1502

Mark from Myrtle Beach, SC

Mark wants to know why broadcast ads will use the 'Alexa' trigger word that could hijack his Echo device. Leo says that in Amazon's commercials, they actually use an inaudible sound behind the trigger word that prevents the device from taking action on it, but it may be that other advertisers don't know about this. Leo says it may even be against Amazon's rules to use trigger words in flash briefings.