Talya O'Shea has done some research, and she's found that African Americans are more likely to see clickbait with the term "arrested" next to it than whites. And what the bias is from, is Google's Algorithm, which the advertising is based on. Leo says that O'Shea wrote a book about it, concluding that Google needs to improve that algorithm to be accurate, because it can cause a lot of harm to people's online reputation.
Steve wants to know if so called clickbait stories are a good way to advertise. Leo says no. In fact, they will do the opposite and give him a bad reputation. People think that clickbait stories are bad advertising and have begun to consider them fake news. It's better to invest in Google Ad Words. There's no better advertising than word of mouth, so he'll want to zealously guard that.