clean install

Why can't I do a clean install of Windows 10?

Windows 10 Start Menu

Episode 1234

Skip from Maryland

Skip is trying to do a clean install of Windows 10, but it won't take his password, even though he reset it. He talked to Microsoft and the rep said he'd need a new product key. Leo says that's nonsense. Here's how it works, and it's been verified by Paul Thurrot at Thurrott.com. The upgrade is associated to the machine, not the serial number, nor the account. It's the machine.