Another indication of the world content changing, the Trump Campaign is moving nearly all their advertising dollars away from TV to YouTube. Leo says that this just shows how people are getting the content they crave, and that it's wiser to send your message where they currently are, and that's YouTube.
Mike recently self-published his first book. Now he needs help advertising it. Leo says that social media, Google, and Amazon are the three best places to advertise. But he also asks "where are your readers"? For that, Facebook and Google are the best to go for buying advertising. And the marketing is very narrowly focused, with small $100 buys. Leo recommends APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.
Steve has a new advertising budget to expand clientele, focusing on 30-50 year olds in Southern California. The budget includes SEO, pay per click and other advertising. Leo says that SEO or search engine optimization, is largely snake oil. It can help him, but it doesn't make a huge difference. Leo would advise separating that out of his advertising budget. As for advertising on Bing, he should check the market share. That may not be a good place to put it.
Twitter is introducing emoji-based targeting, which means advertisers will be able to target users based on emojis they have used in a tweet. For example, if a user tweets a pizza emoji, that user could be served ads for pizza places.
Monday is starting a new wedding website and wants to have advertising, but has no clue what to charge. Leo says not to do it herself. She should start with Google AdSense. They'll take 45% of the ad revenue, but they do all the work, too. Once the site gets serious traffic, then she can go out and start selling ads herself. She shouldn't quit her day job yet though, it won't be a lot of money. Cost per click is far more lucrative than impressions. It's easiest to sell a monthly flat rate, especially with a new site.
Steven is 13 and says that TWiT has inspired him to run his own podcast network with five shows! He does news, technology, politics, gaming, and other topics. Steven uses Blip.TV to post his video podcasts to YouTube and other channels. He hosts the site on wordpress and has his videos monetized. He's wondering how to get ads on the page and his shows.