DW wants to get a sponsor for his podcast, Headline Minute with DW. He's hit a plateau on downloads and wants to expand his reach, and he thinks a good sponsor can do that. Leo says that podcast advertising is a very hard thing to do. Leo didn't even try for over a year. Leo then charged about $70 per thousand listeners, and he really needs an agency to do it for him.
Josh wants to create an online photosite on Instagram and other avenues, but how does he do that and pay the rent? Leo says he'll have to focus on building his audience and the money will come. He should build the community first. Figure out what he loves doing and base it on that. What he is passionate about is the best place to start. Since Josh has over a half million followers on Instagram, that's a heck of a place to build on.