Steve wants to know if so called clickbait stories are a good way to advertise. Leo says no. In fact, they will do the opposite and give him a bad reputation. People think that clickbait stories are bad advertising and have begun to consider them fake news. It's better to invest in Google Ad Words. There's no better advertising than word of mouth, so he'll want to zealously guard that.
Martin has a book on Amazon Kindle and wants to know how he can generate more traffic to it. Is there software that does that? Leo says that Google would let him buy search terms, or "adwords." He also should have an affiliate link for his book on his website. But he should beware as a self publisher of being lured in by SEO firms. Leo doesn't like SEO firms because they make snake oil claims about putting you number one in the search results. He should ask himself if he's never used what they are offering, would anyone else?