A year after moving its base of operations to Los Angeles, Mad Magazine has announced it will soon cease publishing and will only be highlighting previously published content on their website. It's the end of an era. Leo says that the Internet is largely the reason, since there are so many options for getting this kind of humour, and the advertising revenue simply isn't there anymore.
Les thinks that website advertising is coming to an end. Google is taking more of the pie and ad revenue isn't really there anymore because AdSense has changed. He isn't really sure how that is changing, but he needs alternatives to raise more revenue from his website. Leo says one of the reasons that ad revenue is dropping is because usage of AdBlockers is exploding. People don't want ads on their surfing experience because they believe they're being tracked and they don't like the fact that it slows down loading times. It also goes against mobile bandwidth caps.