This week is the tenth anniversary of the iPhone's initial release. Leo says he actually waited in line for it for a few hours, and was a part of the fun of that new product. But he also says that we don't see lines anymore. The head of Apple's consumer division says that it isn't good business to make people wait in line anymore, though it's good for PR purposes. Which is why Apple shifted to a preorder model.
10th anniversary iPhone
Jason wants to know when Apple is just going to call the iPhone the iPhone. He thinks that the iPhone 8 is the tenth anniversary iPhone, and it would be a good time to do that. Jason agrees, and says that sooner or later they'll have to do that. They did it for the iPad.