Martin has a Kickstarter campaign and wants to know how to get the word out about it. Leo says that getting it mentioned on a national radio show isn't a bad way to start. Having a website and working with social media is also a good way to go.
Since Mark lives in Hawaii, it may be easier to get locals interested. Artists like Amanda Palmer and Zack Braff have built in communities, fans who are willing to step up and help out. So he'll have to lay the groundwork for a community.