Jared has a podcast where he wants to review gadgets, but is having difficulty getting review units. Leo says it's very hard starting out to ask providers to give him a product to review. It kind of puts the burden on him to give a favorable review if they give him a product, too.
He'll need to provide a lot of details about how many subscribers and listeners he has. They're looking for hard data and PR companies don't want to take chances with untested podcasts and blogs. It's one of the reasons why Leo has a budget to just buy the electronics he reviews, but obviously Jared can't do that. At the end of the day, persistence is key.