Fletch's wife has started a new online business. But they are having issues with Google Analytics working properly. Leo says it's a bit of a job to get it set up on your website. But once you get it properly coded, there's a lot of great data you can manage with it. Fletch also wants to improve results when people search for her in Google. Leo says to ignore emails promising to improve her "SEO" (search engine optimization). There's a lot of snake oil out there. Start with Google's Webmaster Tools. Everything you need to learn, you can learn from there.