Leo says that Apple is a mature company now, and new versions of existing hardware just aren't providing the room for growth that Tim Cook desires. So now services are the next growth opportunity and as such, Apple is shifting part of its focuses to monthly services that will bring in consistent revenue. Beginning with Apple Music, Apple has added a news service, TV service, gaming service, and now an all you can eat service with Apple One. Apple One will offer unlimited use of music, tv streaming, magazines, and now Fitness with Fitness Plus. Apple Fitness will enable users of the Apple Watch to track and focus on their fitness activity and provide live fitness instructors and classes to work out through AppleTV+. It's Apple's version of Peloton.
There will be individual and family plans with three different tiers.