The Incredi-Bulb is the first bulb you can throw on the floor and watch it bounce! You can even crush the bulb part in your hand and watch it slowly pop back into shape. It feels like it's rubber but I'm not sure what it's made of. It will be available in 40 & 60-watt equivalents. And the cost? Somewhere in the $5 to $7 range, due out this Summer. Dickie D found this at the 2020 Inspired Home Press Event in NYC. The packaging in the photo is just a mock-up and may be different when the bulb comes to the market in summer.
Giz Wiz Video: https://youtu.be/RxIDZVe-Ukw
Dickie also shows off the "Shut the F up" Smash Mute Button, which will mute your TV during commercials with a quick smash.