The sales numbers are in from Black Friday. Although sales hit a new high, they were below expectations, according to Adobe. $7.4 Billion in online shopping, half of which were for smartphones. Sales of which were up 20%.
Top toy sales were for Frozen 2, LOL Surprise, and then Paw Patrol. Best selling video games FIFA, Madden 2020, and the Nintendo Switch system. Apple Airpods, Macbooks, and TVs topped the electronics list. And over $2.9 billion made on smartphones, constituting 60% of all online traffic. Leo suspects that next year, smartphones will be the #1 way to shop.
Leo also said that the usual Black Friday videos of customers fighting were few and far between.
The average order value set a record at $168.