Steve wants to know a good off-brand cell service that runs on the back of a major carrier (called MVNOs). What is he not getting for the cheaper price? Rich says it depends on what he wants out of the carrier. A lot of times, the virtual operators limit data speed when we access the network. It's like being stuck in the slow lane. But we get what we pay for. So it comes down to what Steve needs from the service. Also, look at the coverage maps to be sure the carrier has the best coverage in the area.