Mitch is concerned that uploading photos to a free service could be a privacy issue. What are the services doing with those pictures? Rich says that if consumers are using a free service, it's not surprising that they will look at the images and then suggest ads based on those images. It's all probably automated, which is why we get ads that are so tuned in.
Can he opt out of it? Rich says only if he gets rid of Facebook. Rich says he should only upload photos he wants to share to those services.