Scott says that there are now 4K HDR projectors, and you can get them under $5,000. It sounds like a lot, but it really isn't considering where the prices were last year. Sony makes one that uses a technique called E-Shift, or 4K enhancement. The pixels 'wiggle' back and forth and can create close to 4K using 1080p imagers. It's pretty impressive. Scott says that the black levels are key to making the image really pop, and JVC is better with black levels than Sony. TheDLA-X790R is the one with great native contrast ratio and deep blacks.