Apple Announces iPhone Xs, Xs Max, XR

This week Apple announced the iPhone Xs, Xs Max, and Xr. Rich says it sounds like a drink you buy at the gas station. Why Apple dropped the "Plus" moniker is beyond Rich, because Plus and Max are really the same thing, except the new iPhone Xs Max has an edge to edge screen, rather than any sort of bezel.

Find out more at apple.com.