How would James go about selling a movie he made online? Leo says promotion has changed over the last few years. "Going viral" is the way things are done these days, but that's actually a good thing. It means that we all have a better chance of being successful with content we create. If it goes viral, then it takes on a life of itself. Taking something to market is a challenge, though. How would he break through the noise?
Leo says that the cream will always rise to the crop. Word of mouth is always the best marketing. The trick is to get 1,000 people to generate the buzz, and then they'll tell more people. Where is his audience? Where do they hang out? Leo suggests going to those forums and using social media. He should put his trailers on YouTube and make it easy to see. Think outside of the box. He shouldn't rely on something that's always been done, he should try to look for the next thing.
James' film is called 8 Days Carlo, and trailers can be found on YouTube.