Robert has been using Google Adwords and Facebook Ads to contact his clients and find new customers, but it's a very expensive way to do it for a seasonal business. He wants to choose one or the other. Leo says Facebook ads are the better of the two, but he'll need to use it effectively. Facebook knows more about its members than anyone, but he needs an expert who can make the most of that. He'll have to think about his business in a way that leverages these new tools and there are ways to do it. So Robert should get a Facebook expert who can not only help him mine new customers, but make them customers for life. Leo says he should be careful because there are a lot of snake oil salesmen out there. He should ask for references.