Mike wants to build his own website. Should he learn how to write code or use templates? Leo says it really comes down to what he wants it for. He can get started with Google's Blogger and WordPress.com. Those are free, but they come with ads. There's also Wix and Weebly, which create special tools to make it really easy to create a custom template based website.
Leo, though, prefers SquareSpace. He'll have to pay for it, but it's very affordable and easy to use. Mike should also check out their Cover Page feature. A free alternative to that would be About.Me.
Mike should check out the APE book by Guy Kawasaki.
(Disclaimer: SquareSpace is a sponsor)