Ranjith uses Elementary OS, a new flavor of Linux. He also does a YouTube channel on technology, but he's noticing that YouTube doesn't pay well at all. Leo agrees. It's really a pittance and it strikes to the core of what Leo says about the tradeoffs of free bandwidth and access vs. making a living. How can he monetize his content beyond YouTube's adsense? Leo says YouTube is more of a promotional vehicle. To really make money, he'll need to have a consistent view rate of over a million views, and not many can do that. People who have been able to strike that is by pandering with viral videos to focus on building views, and even then, they may not be properly rewarded.
Google, in Leo's opinion, uses YouTube to take advantage of content creators. Most of the top earners suppliment the ad revenue sharing with side deals and branding, using YouTube as a promotional vehicle for other rewards. He shouldn't fall into the trap that he could make a living on Youtube.
Check out Ranjith's YouTube channel.