Joe created a site called NoParkTicket.com, where you put your information in about street sweeping or other parking related restrictions. That goes into a database, and then people can get that information when they're looking to park somewhere. He found crowdfunding campaign sites like Kickstarter, IndieGoGo, and GoFundMe, and he's wondering how he can get people to go to that.
Leo says that for a long time, it wasn't possible to publish a book, write for a newspaper or magazine, or do a radio show without getting a job doing that for someone else. Now, the internet and these crowdfunding sites can make a lot of that possible to do it independently. However, the only thing we miss when we're doing all of this on our own is marketing. For the most part, we've figured out solutions to the marketing and capital problem. It's cheaper than ever to produce content. If you need some money, these crowdfunding sites are useful, but it does come down to marketing. Social media helps to solve that issue, and you can recruit people through social media to help your cause. It takes creativity to figure out ways to do this, but it's possible to be successful with it.