Scott says that Vizio has dropped 3D completely from its entire line of HDTVs and is moving towards High Dynamic Range. Leo says that some people are confused between HDR and high frame rate, or HFR. Scott says that some TV makers are still in the HFR camp and many people don't like it because of it makes the image look like a soap opera. Scott also says that LCDs can make the problem worse with motion blur and then frame interpolation is applied that makes the image look even more plasticy. How can you get rid of the soap opera effect? Look for black frame insertion. That will clean up the motion blur. Samsung calls it "auto motion plus."
But HDR is making inroads, and many TVs are going to get it, even with a firmware update. But content is the issue and Scott says that there's an HDR Blu-ray player coming from Samsung. The first 4K UHD Blu-ray player that will play back HDR movies at up to 60 fps. There is a UHD Blu-ray spec now and this is the first player to support it. It's not going to be cheap, but still not bad at under $500. Fox is offering Blu-ray titles in HDR, including Life of Pi, Kingsman, and X-Men Days of Future Past.