Michael has a home based business and would like to have his search results pop up higher. Will Search Engine Optimzation help? Leo says no -- it's snake oil. And it could cause Google to penalize him by downranking him or removing him from search entirely. SEOs overpromise and under deliver.
Leo recommends following Google's tutorials at google.com/webmaster, and he will learn everything he needs to know to get better search engine results.