Mark still has the AT&T Unlimited data plan, but it's so expensive. Should he just keep it or downgrade to a smaller, more limited plan. Leo says that the CEO of AT&T is on record sharing his regret that he ever offered that option. But they've now incentivized enough to get people to give it up. It may be you can save money by giving it up, but they don't want to make it easy to give you the best deal. Leo advises going to the AT&T store and asking a salesmen to walk you through the options because you're thinking of jumping ship. But that they know you're willing to give it up will be an advantage. And you probably don't use as much as you think anyway. And free wifi is everywhere.