Scott says that going to a live concert should be the benchmark for comparison of recorded music. There is nothing like a live performance for hitting the listener more on an emotional level. In fact, data shows that the brain is more active listening to live music than an mp3 which tosses out 90% of the audio quality. A high end audio company called Meridian has just announced a new technology that will provide "master quality authenticated" capture to make sure listeners hear exactly how the music was recorded and mixed. It uses an MQA encoder and if you don't have that, you can still enjoy the music at CD quality. And Scott says that's a great advancement. Leo also says that artists make their money in live performances, and he's hopeful that this means more live performances, which is great for the listening audience.
Dolby is planning on an "Imax killer." Working with Digital Cinema projector company Christie, Dolby is working to create a high dynamic range experience with the Dolby Cinema initiative. And they plan to take on IMAX with it. But the challenge is, how real do you want to make the image? Will having something that looks like real life really give the theater goer the best experience?