Scott is calling in from the CEDIA show, which is a custom design and installation show for home theater. He's been able to hear Dolby Atmos at home, which uses speakers to bounce sound off the ceiling to create a simulated 3D sound and he says it's pretty amazing. And the good news is that you don't have to upgrade your blu-ray player at all, you can just choose the Atmos sound track. But you will have to upgrade your AV receiver, which will set you back about $1000. But you can keep your speakers and just invest in the up-firing modules. So it's a half upgrade of your system. But you know you want to.